Maybe I should explain.
New England Grows - it's as though an entire village springs up overnight |
Each February, the ‘Green
Industry’ in New England gets together in Boston to exchange ideas and show its
wares. If that term is unfamiliar to
you, the Green Industry is the world of nurseries, growers, seed companies, garden
centers, landscapers, and the ancillary equipment (from pots to greenhouses and
earth moving equipment) that serve their needs.
It's a sea of greenery in early February |
It all takes place in the mammoth
Boston Convention & Exposition Center and this year’s show unfolded over
three days last week. I spent one day –
Thursday - at the show basically wandering around and seeing some industry
friends. Betty went her own way to do
what she does at the show.
I have a fundamental fascination
with trade shows. They’re theater at its
very best and person-to-person contact in an age when websites and Skype have
rendered reach-out-and-touch selling an anachronism. It’s as though some smart people got together
and, overnight, threw up a town dedicated to just one subject. And, because the
subject happens to be plants and their care, it features a lot of greenery and
color at a time of year when such things are in short supply in New England.
I was there to gawk and play with the toys... |
I spent hours wandering aisles,
examining plants and tools, and generally annoying the sales staffs because I did
not represent a chain of retail nurseries or landscaping service. It was truly a wonderful day and I was a kid
in a candy store. That was Thursday.
Then came Friday afternoon and a
return trip to the show. At 3 p.m., the
show closed. At 3 p.m. and one second,
vendors began breaking down their exhibits, packing up equipment and putting
everything on giant carts to wheel out to waiting trucks. For most show visitors, it would be time to
go home. For me, it was the beginning of
work.
...Betty was there with big game in mind |
You see, while I was playing
with toys and ogling plants, my wife was going booth to booth asking for plants. Her pitch was well honed: she’s
putting together a garden for a not-for-profit institution at next month’s
Boston Flower & Garden Show, and she really needs plants. If the vendor said ‘sorry’, Betty smiled,
said, ‘well, thank you anyway’, and went onto the next exhibit. And, in fact, many nurseries and plant
growers sell the contents of their entire booth during the show.
But for those who don’t, those
plants - be they annuals or perennials, plugs or trees - are a pain in the neck
to truck back, where they occupy greenhouse space and require heat and
maintenance. Giving them away for a
worthy cause is icing on the cake.
Let’s just say that Betty was fabulously
successful. She had roped in four Master
Gardeners to help collect plants and we all began taking them out to the
aforementioned borrowed truck, which had an enclosed bay of about 120 square
feet. Even as we stacked in plants
pot-to-pot, it was obvious that we had more plants than we had space. So, some plants went into boxes and more
plants went on top of those boxes. When
we ran out of space in the truck’s bay, we started using its cab.
As the show deconstructed itself
around us, Betty saw other plants in booths that weren’t being loaded onto
dollies. “Can we have that?” she would
ask. Invariably, the answer was in the
affirmative. It was at this point that
one of her Master Gardener buddies, seeing Betty triumphantly return with a
nectarine tree in bud, said, “You are such a plant prostitute.”
“I know,” Betty said,
sheepishly.
“I am, too,” her friend
said. “And I love it.”
In all, we garnered more than
400 plants which, along with what we already have in greenhouses will fairly
well populate the 1100 square foot exhibit.
It took until 9 p.m. to tuck them all into a greenhouse. Part of this week will be spent sorting the
new plants into a semblance of order to determine what is usable immediately
for the show and what will go into a second display planned for April.
A worthy cause? Definitely.
Did my arse and back ache all weekend?
Also, definitely.
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