There are times when I fear for the future because it may
not include places like Tranquil Lake or Weston Nurseries. Instead, we’ll buy specialty plant over the
internet and everything else at big box stores.
If that happens, we’ll be poorer for the change.
No – not just poorer, impoverished. Here’s why:
Back in July, I went to Tranquil Lake’s ‘Garden Day’, a
festive extravaganza that offers superb speakers and gardening advice, all set
among the nursery’s stunning fields of daylilies (in full bloom, naturally) and
iris. You meet a lot of fellow gardeners
at the event and pick up a wealth of knowledge.
And, you do it under the aegis of an organization that is hosting the
event because it is good for business (true to that theory, I always walk out
with a car full of plants). It is 62
miles round trip from my home to Rehoboth, Massachusetts, a fact that speaks
volumes about the quality of the plant material and the expertise that comes
with every purchase.
Henry Schmidt, in the green shirt at left, led a group of 30 through the display gardens at Weston Nurseries this past weekend. |
But in speaking with co-owner Warren Leach this year, I
heard the unsettling news that the event may be in jeopardy, at least in its
existing form. The reason is declining
attendance and rising costs. I saw a
field full of cars when I arrived at noon but Warren reminded me that as
recently as five years ago the event drew more than a thousand people. Whether
the lower attendance is economy related or a change in the ‘macro’ environment
is a subject for debate but I accept Warren’s concern that the event needs to
cover its considerable costs through higher sales.
One element of the expense side, he explained, is that Tranquil
Lake owns the smaller tents used for purposes like a Master Gardener
information table but has to rent the large ones that house speakers. If it continues, the event may do so in a
scaled-back form. In the meantime, I’m
pleased to see that Tranquil Lake’s Fall Festival – another full day of gardening
talks – is being held on October 1.
Weston Nurseries has a different problem. For years, their ‘Weston Days’ kept getting
increasingly fancy and with lavish goodies for participants (see
‘The Siren Call of the Garden Center Special, September 30, 2010). And, I kept succumbing to their
blandishments. This year, the event was
quite subdued. When I asked why, I was
told that the event was a victim of word of mouth. Customers came but, last year something else
happened: every Council on Aging in eastern Massachusetts sent busloads of
seniors to Hopkinton, where they had chowed down on corn, pizza and ice cream,
and purchased exactly nothing. Success
is clearly not always measured by headcount.
I write this because I was at Weston Nurseries twice this
past weekend. The first time was
strictly as Volunteer with a Pickup Truck.
Betty had designed a new entry garden for our town’s historical society;
I was charged with picking up the ten shrubs that comprise the garden plus nine
bags of compost to augment the site’s depleted soil.
Because the plant material was purchased over the phone by a
member of the historical society, Betty asked that I have someone at Weston
check the quality of the plants. I asked
at the sales desk and no less an authority than Henry Patt came out and spent
ten minutes inspecting buds and root balls.
It was one of those moments that make a lasting impression: a customer with
a rather modest order asks if he is getting the best stock available. A guy with more than a quarter century’s
experience in such matters takes the time to genuinely look at the material and
render an honest evaluation. Don’t try
this at Lowe’s.
Yesterday, Betty and I were back at Weston, this time for a
nearly-two-hour-long walk of Weston’s property.
It was led by Henry Schmidt, who says he has worked at Weston since
college, and I would imagine that Henry is coming up on his fifty-year college
reunion. A group of 30 started at a
patio with coffee and cookies at 10 a.m.
We needed it; we climbed hills and threaded our way single-file through
narrow paths. We did this in order to
see all of Weston’s display gardens.
Here is my ignorance on display: I have been buying stuff at
Weston Nurseries for three decades and I did not know that they had display gardens. Not only do they have them, they’re mature display gardens, most of them
planted in the 1940s when Weston first acquired its Hopkinton property. Worse, most of the gardens are right there in
front of you. They’re beautiful. They feature specimens that inspire. They’re also cautionary tales: ‘dwarf’ has a different meaning in the plant
world. A human ‘dwarf’ grows to ‘x’
height and stops. A plant ‘dwarf’ grows
more slowly than its non-dwarf cousin.
An 50-foof dwarf Atlantic pine is not an oxymoron.
The walk also featured a rare treat, a walk through owner
Wayne Mezitt’s garden (which, in turn, was started by Wayne’s father, founder
Peter Mezitt). The garden shows both the
grace of mature plantings and a collector’s eye for the rare and unusual. ‘Breathtaking’ is not an inappropriate word.
This was not some press junket. Word of its availability went out via Weston’s
e-newsletter and the first 30 people to sign up for each of the two walks got
on the list. And, ultimately, it was a
sales tool, though one superbly presented.
We ended up in the plant lot where many of the exotic and unusual
specimens we had seen were for sale.
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ReplyDeleteEnjoying all of your postings, Neal. Especially glad to see your support of Weston Nurseries and other area merchants and events. Although "big box" stores serve a purpose, i.e. convenience I guess, I wish we could all make the effort to trade with local, individual business owners to help them survive. I generally find someone who actually cares about their customers, provides better quality products and service - and perhaps I have made a new friend!
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