This past week I had the opportunity to see three garden
clubs in action. Each put on an ‘event’
designed to raise thousands of dollars from the public. Each involved dozens of club members working
toward a common goal and each was, in my estimation, a class act. The remarkable thing is that in each case the
money raised will go right back into the community.
* * * * *
For the Easton Garden Club, the event was a Festival of
Trees. The venue was the Governor Ames
Estate, a Trustees of Reservations property in the town some 25 miles south of
Boston.
‘Festivals of Trees’ have been around for more than two
decades. Money is raised through a
modest admission plus the lure of winning one of the trees on display. Typically, a sheet of 25 chances costs
roughly $8. The more imaginative the
tree, the more tickets it will draw.
All of the trees at Easton's Festival of Trees will be raffled off December 14 |
Easton held its first Festival of Trees in 2011. The club is fortunate to have a number of
gifted designers, chief among them a diminutive bundle of energy by the name of
Gloria Freitas-Steidinger. I have had
the pleasure to know Gloria for several years now and she is not only an
internationally recognized floral designer; she also decorates a mean Christmas
tree.
This year’s Easton Festival of Trees features 45 trees, each
one sponsored by a local business or a family.
The event opened November 28 and runs through December 14. Last Sunday I had the pleasure to talk with
Nancy Cohenno, the club member who organized this year’s and last year’s
Festival, and who ‘wrangles’ several dozen club members who do everything from
decorate trees for sponsoring businesses to selling tickets and being docents
during every hour the event is open.
Nancy began working on the 2014 event even as the 2013
edition was concluding its run. She has
spent the intervening year devising a series of special events designed to
bring people to the Ames Estate who might not otherwise gravitate to a garden
club event. These include a ‘Kids Day’
that drew hundreds of families, a ‘Walk Back in Time’ featuring antique cars,
and a ‘Jazz Night’.
What will the club do with the proceeds? For one thing, the club will pay for the
installation of 174 planters, urns, hanging baskets and window boxes along
Easton’s Main Street in 2015. That is in
addition to the ten public sites currently maintained by the club.
* * * * *
For the Garden Club of Hingham, the special event was a
‘holiday hour tour and boutique’ called ‘Deck the Halls’. That cursory description does not do justice
to what was going on in the town on the south shore of Boston last Saturday.
Part of the Holiday Boutique at Hingham's 'Deck the Halls' tour |
Hingham, in the interest of full disclosure, is an affluent
town rich in history. Its garden
club is a good match for the community it serves. The club maintains a sunken parterre garden
at The Old Ordinary, a 1688 house museum; as well as multiple showcase gardens
at the town library and other historic sites; plus traffic islands in Hingham
Centre. This year, the club donated
greenhouse equipment for a new greenhouse at the town’s high school and a
ginkgo tree to an elementary school. It
puts up Christmas wreaths at civic sites as well as weekly flower arrangements
at the Hingham Library. You get the
idea. The Holiday House Tour and Boutique
– held on the first Saturday in December – pays for all this and much
more.
I have been on many garden club house tours. They range from frankly poorly planned to
quite good. Hingham’s effort is first
class in every regard. The homes are a
mixture of modern and historic and range from a pair of seaside manses to large
suburban homes miles inland. Each home
gets a team of decorators. Up to seven
club members choose a theme in consultation with the homeowner and then go to
work for several days to turn as many as seven rooms into festive holiday
showcases.
The Garden Club of Hingham decorating team responsible for the 'snow bears' vignette |
Andrea Wilson, at left, managed the Holiday Boutique this year |
My true appreciation for the club’s effort, though, came at
the Boutique. When I walked into the
sprawling South Shore Baptist Church, I saw a long table where tour tickets
were being sold, and another table with boxwood trees for sale. I thought to myself, ‘Holiday Boutique,
check.’ Instead, I was informed that the
Boutique was upstairs.
Sure enough, there were several vendors in the
corridor. But these turned out to be the
overflow. The Boutique was housed in a
cavernous assembly room: 18 extremely
handsome booths selling everything from hand-thrown pots to miniature Christmas
trees made from mussel shells.
I asked who was in charge of this and was directed to Andrea
Wilson. Andrea was in the church kitchen
baking cookies. Yes, she had assembled
these vendors, one of whom was her husband whose post-banking retirement
enterprise is handcrafting lamps from antique brass fire hoses. She has spent the past year going to other
markets, looking for vendors that would ‘fit’ with the tone the club wants to
set. In this case, ‘fit’ meant
personable, chatty, quick to hand out samples, and selling things that no one
would mistake as having been imported from China.
* * * * *
I have a personal connection to that third and final holiday
fund raiser. The Medfield Garden Club
has been running a Holiday Greens Sale for so long than no one in the club can
remember when there wasn’t one.
When the doors open at 10 a.m., the Greens Sale is a madhouse. |
The Greens Sale runs for two hours. The planning for it takes months and utilizes
the skills of most of the club’s able-bodied members. There’s a bow-making workshop and this year’s
November meeting was devoted to teaching members how to make candle rings,
boxwood trees and basket arrangements.
There are expeditions to cut cedar, juniper and other evergreens in the
town watershed, old state hospital and other open lands.
Beginning Tuesday morning, the basement of the First Parish
Church becomes an assembly line that is as much about catching up with garden
club friends as it is making baskets and centerpieces. Betty was the anointed ‘Basket Queen’ for
many years, overseeing the production of as many as 130 gorgeous
arrangements. She taught me the basics
and, this year, I turned out fifteen or twenty pretty good arrangements incorporating
pine, spruce, cedar, and arborvitae that, when augmented with a Santa or a bow,
would sell for $12 to $25.
Proceeds from the sale pay for decorations at Medfield's Town Hall |
What does the Medfield Garden Club do with the money it
raises? It goes right back into the
community. The club has an ambitious program
of creating and maintaining more than twenty wayside gardens around the
town. Proceeds of the sale help purchase
the annuals, perennials and shrubs that make the roadside gardens a prominent
feature of the community. It also pays
for large wreaths for Town Hall, decorations for a gazebo in a town park, and
many other touches that, in other municipalities might be done at town expense.
The Holiday Greens Sale is part of the fabric of
Medfield. Saturday morning dawned cold,
raw, and rainy; yet a line began forming outside the First Parish Church 45
minutes before the 10 a.m. opening. Once
the doors opened, people grabbed paper trays (the bottoms of beer cases,
actually) and began filling them with candle rings, boxwood trees and anything else
that caught their eye. Before 11 a.m.
the ‘inventory’ would fit on two tables.
At noon, everything was gone.
* * * * *
Three events.
Three garden clubs. Thousands of
hours of planning. All targeted at
serving the community. Call it Christmas for a Worthy Cause.