If you are a member of a garden
club or other civic organization, and you have ever thought, ‘Hey, we could
raise some money by putting on a garden tour,’ here is my advice: if you’ve never organized a tour before, don’t
do anything until July 11, 2015. Then,
get yourself to Lenox, Massachusetts, and buy a ticket to the Lenox Garden
Club’s ‘Hidden Treasures of the Berkshires’ garden and house tour. After you’ve been on that tour, go home and
replicate their efforts.
I know a thing or two about garden
tours. Five years ago, I watched as my
wife, Betty, organized and ran an exceptionally innovative (and extremely
successful) two-weekend tour for the Garden Club Federation of
Massachusetts. Our own home has been
part of the Garden Conservancy Open Days program and a stop on other garden
tours.
In short, I know what kind of
work goes into a successful tour and this past weekend’s ‘Hidden Treasures’
tour was a class act. Here’s why:
The weir and rapids at this property were created as part of the landscape design Double-click for a full-screen image. |
Start
with the tour ticket.
It’s a 34-page effort; a description of the homes and gardens on
display, a map of how to get from garden to garden, plus a whole lot of
full-color ads. The first rule of a
successful garden tour is to never, ever give short shrift to sponsors and the
Lenox Garden Club brought in lots of them.
People go on tours because they’re looking for garden or home
ideas. The ads say, ‘Why not start with
us?’ A sponsor-heavy tour also means an
organization doesn’t need to depend on ideal weather (with lots of ‘walk-in’
tour-goers) to meet its financial goals.
Continue
with the signage. We sort of know our
way around Berkshire County but the byways on which the gardens were located
were unfamiliar to us. No problem: we got off the Mass Pike and were immediately
presented with yellow signs point us to the appropriate gardens. There was even a ticket sale and information
table set up right across the road from a fast food restaurant within sight of
the exit. When there was a fork in the road, those yellow signs kept us headed
in the right direction. The tour recognized that not everyone has GPS.
An enclosed garden space at one property provided an opportunity to get close to plants |
Remember
that docents are the ‘special sauce’ in a tour and
that a smiling, helpful docent can make the difference between an ‘OK’ tour and
a memorable one. The dozens of docents
we met were uniformly friendly and ready to assist or answer questions. (As an aside, one of the first docents we ran
into was Jacqueline Connell who, when she isn’t in the Berkshires, is president
of the Federated Garden Clubs of Connecticut.
Which goes to prove that being a docent is a noble calling.)
Make
it easy to get to the gardens.
One of the outstanding features of the Lenox tour was that shuttle buses
took us from parking areas to remote gardens.
One such garden was in the middle of a 500-acre estate and the only
available parking was in a field by the main road. A pair of 14-passenger buses made a
continuous loop from the parking area.
Such transportation is not cheap, but it is a necessity if you want to
ensure that everyone can enjoy the event. Three of the gardens had such shuttles.
Keep
the homeowners happy.
Four of the five properties encouraged visitors to take a look inside
the house. At three of those homes,
docents were handing out booties to slip over shoes. The ladies who gently but adamantly insisted
that everyone who entered the homes don those booties deserve a round of
applause and, possibly, a stiff drink.
Garden tours are about more than horticulture. The 'hardscape' at this property included a covered bridge built to a walking scale. |
Make
the gardens instructive.
A garden tour should offer a range of ideas. Some gardens should be over the top, some
should offer ideas accessible to even the most modest garden. The Lenox tour offered a range of gardens
but, if I can offer a single quibble, it is that they all appeared to have been
professionally designed and maintained.
On the other hand, at the most luxurious garden (created by one of the
region’s top designers), the homeowners were on hand to answer visitor
questions.
Use
the proceeds wisely.
The Lenox Garden Club has been around for more than a century and this
tour was their 22nd edition of what is now a biennial event. The tour book makes clear where the proceeds
of the fund-raiser go. In an excellent
essay by club member Michelle Gillett, the beneficiaries are enumerated: the Berkshire Botanical Garden, MassAudubon,
Berkshire Natural Resource Council, the Nature Conservancy, Housatonic Valley
Association, Trustees of Reservation/Naumkeag, and the Edith Wharton home, The
Mount. That’s an impressive list.
I tip my hat to the club for a
job well done.