I remember February 27, 2012. A year ago this morning, I left my home in
Medfield, Massachusetts and drove 45 miles to Raynham to check on the progress
of several hundred pots of tulips being forced in a greenhouse. From Raynham, I drove another 40 miles to Cape
Cod, there to see with my own eyes how badly a whitefly infestation had ravaged
some flats and gallon-pot containers of annuals and perennials. From Falmouth, I drove 90 miles to Wellesley
to inspect the painting of staging and to meet with the indefatigable Clark
Bryan to discuss budgets. I then drove
10 miles home to deal with several dozen emails relating to a dinner for
out-of-town judges.
I relate the above because, for the past week, there hasn’t been
a day – and sometimes several times a day – when someone has asked, “Do you
miss it?”
My answer is always, “Yes, and no.”
Joanne Caccavale creates an Ikebana display. |
For three years, I was the Chairman of Blooms! at the Boston
Flower and Garden Show, an ungainly moniker for the person running the
Massachusetts Horticultural Society’s many activities at the giant mid-March
flower show at the Seaport World Trade Center.
I fell into the job because I possessed the four critical bullet-point
skills enumerated in the job description.
Not necessarily in order of importance, I possessed a passing knowledge
of horticulture, I understood project management, I had a lot of free time on
my hands, and I was willing to do the job for free. I might add that nobody else wanted the
honor.
Mass Hort had imploded in 2008. The organization announced it had no cash and
a mountain of debts. In one day, the
organization laid off 70% of its staff.
Then came the electrifying announcement that the 2009 New
England Spring Flower Show was cancelled.
This was an organization on the verge of extinction.
I had been in Mass Hort’s peripheral orbit because of Betty’s
work as a Master Gardener (in Massachusetts at the time, Master Gardeners were
essentially indentured servants to Mass Hort) and I had helped build exhibits
at three flower shows. When Mass Hort
put out a call for volunteers to mount a not-quite-a-flower-show event called ‘Blooms!’
in Boston’s financial district in 2009, I offered to help. The next year, after The Paragon Group, an
events company, announced plans for the 2010 Boston Flower & Garden Show, I
was asked to run Mass Hort’s activities.
Displays of amateur horticulture are at the heart of the flower show. |
Paragon had agreed to pay Mass Hort a fixed amount of money
to stage ‘amateur horticulture’, a term broad enough to encompass the judging
of plants, two judged flower design competitions, Ikebana, plant rooms, a day of
speakers and a Mass Hort exhibit. My
charge was, using volunteers and donated materials, to create a credible presence
for Mass Hort while spending as little money as possible. The mission was accomplished thanks to
hundreds of volunteers and heroic efforts by Mass Hort’s staff.
I had a simple goal: get people to come into the exhibit, relax, have their picture taken... and become Mass Hort members. |
I was asked to reprise my role in 2011. Mass Hort’s presence expanded to include a photography
competition, a book store, and miniature gardens. The Mass Hort exhibit expanded in size. So did my time involvement. What had been a thousand-hour project in 2010
became more than a thousand hours in 2011.
But thanks to that ever-growing cadre of volunteers and that wonderful
staff, it was another great show. And,
in addition to the funds retained by Mass Hort, membership swelled.
I had been given a free hand during those two shows to
organize and run Mass Hort’s activities as I saw fit. As planning for the 2012 show progressed,
change was in the air. Many suggestions
were offered to ‘improve’ Mass Hort’s exhibits, many of them well not well thought
out. I accommodated those that made
sense and rebuffed those that I knew from experience would not work. There came points when those differences
boiled over into public display. By the
time the 2012 show opened, I knew it would be my last one. Two days after a very successful show ended,
I informed Mass Hort that I could not and would not return for 2013. At that meeting, I was shown a plan for a
new, large Flower Show Committee structure that would make all decisions about Mass
Hort’s involvement. There would be no
more one-man bands. My era had passed.
Shirley Minott, in front, whose two-sided floral design blew away the judges. |
What do I miss? I
miss the people and their dedication.
Three days before the 2012 show opened, one of my floral design
demonstrators had a death in her family.
I called a gifted designer by the name of Shirley Minott. She promptly agreed to fill in and then put
on a display that drew standing applause.
Two days later, Shirley was entered in the most difficult class of the
floral design competition; a two-sided display.
I had the pleasure to watch her create her design, and then the experience
of seeing the judges’ reaction to it.
Shirley’s design swept every major award. And, just two days earlier, she had agreed to
drop everything to help a friend in a time of need.
The photography competition. From the start, it was a class act. |
I miss the passion of the small cabal that midwifed the
birth of the photography competition. Beth
Hume, Arabella Dane, and Vicki Saltonstall started with a blank sheet of paper
and created a show that drew stunning entries from around the country. The result was photography on a par with that
of the Philadelphia Flower Show, the gold standard.
I miss the ‘we can make this work’ attitude of committee
chairs. People like Julie Pipe and
Yvonne Capella (and their predecessors, Maureen Christmas and Joyce Bakshi)
worked miracles with small budgets for the two floral design divisions and
produced outsized results. Their
determination to deliver quality should be studied by business schools.
I miss the zeal of the plant societies and their desire to
educate the public. People like Wanda Macnair, Art Scarpa, Pat Beirne, Ellen
Todd and Martha Clouse are treasures.
Listening to them is a treat; working with them is memorable. I miss the near-mystical quiet as Ikebana designers go about creating their spare designs.
The 2012 Mass Hort garden. It was simply stunning. |
I miss the thrill of watching
an exhibit rise from a bare concrete floor to fully-imagined garden in three
days. My wife, Betty, designed and
shepherded three such displays, aided by a crew of skilled volunteers like Paul
Cook, and professionals like Paul Miskovsky.
And I miss working with Garry Edgar and Carolyn Weston of
the Paragon Group, who have a palpable understanding of the place that ‘the
flower show’ has in the hearts of New Englanders; who understand the need for
profits but who are not driven solely by a requirement to maximize revenue per
square foot.
And, while I pleased to have back the 1200+ hours of my life
that went into last year’s show, neither would I have traded it for the
world. All that I’ll not miss is the
politics.